Sponsorships & Image Rights

We advise professional players on sponsorships, endorsements, image rights, personal brand protection and commercial agreements.

Sponsorships & Image Rights

Professional football players are not only athletes. They are also commercial brands. Sponsorships, endorsements, social media collaborations, image rights and personal appearances can create significant opportunities, but they must be structured carefully to protect the player’s rights and avoid conflicts with clubs, leagues, federations, agents or existing sponsors.

We advise players on sponsorship agreements, endorsement deals, image rights licenses, personal brand partnerships, social media activations, appearance obligations and commercial use of the player’s name, image, likeness, nickname, signature and other personal identifiers.

Our work includes reviewing and negotiating exclusivity clauses, approval rights, category restrictions, territory, term, deliverables, payment structure, termination rights, IP ownership, usage limitations and conflicts with club or national team sponsorship obligations.

We also assist players when disputes arise over image rights, unauthorized commercial use, sponsor conflicts, unpaid endorsement fees, overly broad license terms, social media obligations or restrictions imposed by clubs, leagues or other stakeholders.

The firm combines legal expertise with football industry and commercial sports experience, helping players protect their personal brand, structure commercial opportunities properly and make informed decisions before signing sponsorship or image rights agreements.