We advise brands, sponsors and investors on sports partnerships, rights packages, sponsorship agreements, regulatory risks and commercial implementation.
Sports sponsorship is no longer only about logo exposure. Brands, clubs, rights-holders and investors need clear rights packages, measurable value, regulatory protection and strong contractual structures.
We advise sponsors, investors, clubs, rights-holders and agencies on sponsorship agreements, commercial partnerships, image rights, media and digital rights, activation structures, exclusivity, category rights, approval mechanisms, IP protection, termination rights and regulatory risks.
Our work combines legal drafting with commercial sports strategy. We help clients assess opportunities, negotiate rights, protect their position and execute partnerships across international markets.
The firm also supports sports businesses and brands operating in regulated or sensitive markets, where sponsorship activity may require careful review of advertising restrictions, competition rules, gaming or betting-related exposure, tax considerations and approval processes.
Nir Inbar Sports Law & Business has been involved in international sports sponsorship and commercial partnership projects involving leading clubs, brands and rights-holders across different markets.
Selected examples include commercial sponsorship work connected to partnerships such as easyMarkets and Real Madrid and Crown Coins Casino and Bayer 04 Leverkusen, reflecting the firm’s experience in sports sponsorships, rights packages, regulated commercial categories and cross-border sports business opportunities.
The firm’s role in such projects combines legal and commercial analysis, including review of rights packages, sponsorship structures, approval mechanisms, category rights, regulatory sensitivities, contractual protections and commercial negotiation strategy.
