Sports Sponsorship clearly appeals to brands from a diverse range of industries with projected reach of $88.66 Billion by 2026.


The growing number of sports events and the fact that sponsorships have a larger reach in comparison to traditional marketing such as advertising & sales promotions, sports sponsorship market is expected to boost over the predicted years. While Sports continues to attract many people to stadiums, technological developments, digital advancement and social media have brought new possibilities to brands. New sponsorship entrants, new channels and new fan necessities will impact the key sponsorship value drivers. The fundamental metrics of audience reach and brand awareness will continue to be part of sponsorship performance KPIs, but they would be assessed and measured in the new media reality.


Our global networking, together with our expertise and in-depth knowledge in sports marketing, help us form and connect global strategic partnerships between sports Athletes/Clubs/Leagues and international brands, seeking to achieve their marketing and business development goals.


We also advise on all aspects of the creation, protection and exploitation of sponsorship rights, from the structuring of commercial rights programs through to the drafting and negotiation of contracts and assistance with implementation and disputes. We also advise on intellectual property protection and enforcement, anti-ambushing campaigns, the integration and delivery of sponsorship rights through broadcast and other platforms, competition law, and tax.