Sponsorships and Commercial Partnerships

We advise football clubs on sponsorships, commercial partnerships, rights packages, category exclusivity, activation structures, regulatory risks and commercial implementation.

Sponsorships & Commercial Partnerships for Clubs

Football clubs are commercial platforms as much as sporting institutions. Sponsorships, partnerships, digital rights, hospitality, media exposure, image rights and stadium-related assets can create significant revenue opportunities, but only when the rights package is structured clearly and protected contractually.

We advise clubs on the legal and commercial structure of sponsorship agreements, commercial partnerships, rights packages, category exclusivity, activation obligations, approval mechanisms, IP use, player and team image rights, digital and social media rights, hospitality assets, termination rights and regulatory exposure.

Our work includes helping clubs assess the value of their commercial inventory, negotiate stronger sponsorship terms, protect against conflicts between sponsors, define deliverables clearly and ensure that the club can implement the partnership without unnecessary legal or operational risk.

We also assist clubs in sensitive or regulated sponsorship categories, including financial services, gaming-related partnerships, betting-adjacent markets, digital platforms and international brand activations, where commercial opportunity must be balanced with regulatory, reputational and approval-related considerations.

The firm combines legal drafting, football industry experience and commercial sports strategy, helping clubs build sponsorship structures that are clear, enforceable and aligned with their sporting, financial and brand objectives.

Selected experience includes commercial sponsorship work connected to partnerships involving Real Madrid C.F., easyMarkets, Plus500 and other international sports brands and rights-holders.