We connect brands, clubs, leagues, athletes and rights-holders to develop, structure and negotiate international sports sponsorships and commercial partnerships.
Our work extends beyond legal advisory. We identify commercial opportunities, facilitate relationships between brands and sports properties, negotiate sponsorship rights and commercial terms, and support clients throughout the development and execution of partnerships.
Combining international sports business experience with legal and regulatory expertise, we advise on sponsorship strategy, rights packages, category exclusivity, commercial activation, contractual protection and cross-border regulatory considerations.
We have particular experience in international football sponsorships, including partnerships involving leading European clubs and brands operating in regulated industries.
Our objective is to create commercially valuable, strategically relevant and legally sound partnerships that support our clients’ long-term business goals.

Nir Inbar Sports Law & Business has been involved in international sports sponsorship and commercial partnership projects involving leading clubs, brands and rights-holders across different markets.
Selected examples include commercial sponsorship work connected to partnerships such as easyMarkets and Real Madrid and Crown Coins Casino and Bayer 04 Leverkusen, reflecting the firm’s experience in sports sponsorships, rights packages, regulated commercial categories and cross-border sports business opportunities.
The firm’s role in such projects combines legal and commercial analysis, including review of rights packages, sponsorship structures, approval mechanisms, category rights, regulatory sensitivities, contractual protections and commercial negotiation strategy.
