F.C. Copenhagen and MyHeritage Launch Branded Campaign
Nir Inbar Sports Law & Business facilitated a commercial campaign partnership between F.C. Copenhagen and MyHeritage, connecting one of Scandinavia’s leading football clubs with a global family history and DNA platform.
The campaign created a branded storytelling activation around heritage, identity and personal discovery, using MyHeritage’s technology and DNA testing services to engage F.C. Copenhagen players and the club’s community.
The project reflected the growing importance of creative sponsorship activation in football. Modern partnerships are no longer limited to logo exposure. Strong campaigns connect brand values, club identity, player stories, digital content and fan engagement in a way that creates meaningful visibility for both the rights-holder and the commercial partner.
The firm’s role involved facilitating the commercial connection and supporting the development of the partnership opportunity between the parties.
This matter reflects Nir Inbar Sports Law & Business’ work in sponsorships, commercial partnerships, brand activations and cross-border sports business projects involving clubs, sponsors and rights-holders.
